A Travel Company | Facebook Ads & SEO
Scaled organic monthly traffic from 10K to 40K+.
Generated 1500+ Leads through Facebook Ads for International tour products.
Background Information: This travel Brand is a leading online travel agency that specializes in providing personalized travel experiences to its customers. With a focus on adventure travel, luxury vacations, and unique destinations, the Brand caters to a diverse range of travellers seeking memorable experiences worldwide.
Campaign Objectives: The primary objectives of the SEO and Facebook ads campaign were to increase website traffic, improve search engine rankings, and generate qualified leads for the Travel Brand. The secondary goal was to enhance brand awareness, engagement, and lead generation through targeted Facebook advertising.
Duration of the Campaign: The SEO campaign is an ongoing process, starting from January 15, 2022, to the present time. Facebook lead generation campaign happens during group tour package launch.
Initial Data and Metrics: Before the campaign, the Travel Brand website received an average of 10,000 monthly visitors, with organic search accounting for 100% of the traffic. The Brand ranked on the second page of search engine results for important keywords, resulting in limited visibility and organic traffic. The Facebook engagement was relatively low, with an average monthly reach of 20,000 users and minimal conversions.
SEO Strategy
To improve the Brand's organic search visibility, the following SEO strategies were implemented:
a. Extensive keyword research: Identified relevant and high-intent keywords related to adventure travel, luxury vacations, and unique destinations.
b. On-page optimization: Optimized meta tags, headings, and content to align with target keywords and improve search engine crawlers' understanding of the website's content.
c. Technical SEO improvements: Addressed website loading speed, mobile responsiveness, and structured data implementation to enhance user experience and search engine indexing.
d. Content creation: Developed high-quality, informative, and engaging content targeting specific keywords to attract organic traffic and establish thought leadership.
e. Link building: Executed a link-building strategy to acquire high-quality backlinks from reputable travel websites, improving the Brand's authority and search engine rankings.
f. Local SEO efforts: Optimized Google My Business listings and local directories to enhance visibility in specific geographical areas.
Implementation and Optimization: Throughout the campaign, a data-driven approach was followed to monitor, analyze, and optimize the SEO and Facebook ads efforts. Regular performance tracking, split testing, and data analysis helped identify areas of improvement and fine-tune the strategies. Keyword rankings, website traffic, conversion rates, and engagement metrics were continuously monitored to identify trends and make informed decisions.
Results and Data Analysis: The campaign yielded significant results and demonstrated the effectiveness of the SEO and Facebook ads strategies:
a. Organic search traffic increased by 300%, reaching 40,000 monthly visitors within six months.
b. Search engine rankings improved significantly, with the Brand appearing on the first page for several high-intent keywords.
c.1500+ Leads generated through paid Facebook lead generation effort.
Facebook Ads Strategy
To reach the target audience effectively, the following Facebook ads strategies were employed:
a. Audience targeting: Utilized Facebook's detailed targeting options to narrow down the audience based on interests, demographics, and travel preferences.
b. Ad formats: Created a mix of image, video, and carousel ads to showcase the Brand's offerings and evoke emotions.
c. Budget allocation: Optimized the ad spend by allocating the budget to campaigns that generated the highest return on investment (ROI).
d. A/B testing: Conducted ongoing A/B tests to optimize ad creative, copy, and targeting parameters for improved performance.
e. Remarketing campaigns: Implemented dynamic remarketing to target users who had previously visited the website, encouraging them to complete bookings or engage further.
f. Ad creative optimization: Continuously refined and improved ad creatives based on performance data and user feedback.